Friday, 9.30-10.00

Researching teens in one of America’s most violent cities. Laura Scanlon, Girl Effect
In this talk we’ll show how girls from highly marginalised backgrounds, using breakthrough research technology, shed light on one of America’s most violent and forgotten places – Saginaw, Michigan. In 2012, the city was called the most dangerous place in America to be a woman and FBI statistics revealed at violent crime rate of 3.5 times the national average. We worked with 17 girls who, over a 3-month period, researched their own communities, interviewing other girls like them, along with family and community members, to uncover the story behind the statistics. In the process, we learned how shared identity contributes to authentic, accurate research findings and the role that mobile technology can play.

Session Speaker:

Laura Scanlon specialised in private sector digital and data innovation for 10 years before joining Girl Effect in September 2013. At Girl Effect, Laura is the founder and Director of TEGA – an award winning mobile-based girl operated research tool. TEGA trains girl living in poverty to research other girls like them, using bespoke mobile technology. TEGA conducts research for Girl Effect and some of the world’s leading development organisations. TEGA is now live in Africa, Asia and America with a mission to combine the power of girls and technology to close the gender data gap and unlock meaningful change for the 213 million girls living in poverty. Find out more about Laura here and at Girl Effect.