Friday, 15.30-17.00 (Balcony D)

Offline/online user-centered design. Khwezi Magwazi, Praekelt Foundation and Kecia Bertermann, Girl Effect.
This workshop is designed to explore the research to content continuum, using Girl Effect’s Girl Effect Mobile global digital platform as a case study. The session will focus on keeping the user at the centre of designing content, from initial research, designing an impact framework, designing content mapped to impact and a theory of change and tracking impact. The session will highlight the iterative nature of this process, and how re-research and examining ‘real-time’ data helps keep the user (in this case, adolescent girls) at the heart of designing content and redefining and revising features and content based on participation from girl users. The importance of utilizing both online and offline mechanisms for a holistic viewpoint of the user will be featured. Participants have the opportunity to explore the research to content continuum with examples from their own projects, and will leave the session having an understanding of how to involve their target users in all elements of the research to content continuum. Level: beginner, intermediate, advanced.

Session Level:

Beginner, intermediate, advanced

Session Details:

Session Leads:

Khwezi Magwaza, is the Editorial Director, at Praekelt Foundation. A digital content professional and editor from Johannesburg South Africa, Khwezi is the former editor in chief of Seventeen South Africa, and has worked with Primedia Broadcasting,, BET News, and She also launched South African Broadcasting Corporation’s popular entertainment show The Real Goboza, hosted by Trevor Noah. A Ford Foundation Fellow, Khwezi is currently the content lead at Springster (formerly Girl Effect Mobile), a global digital platform connecting girls to inspiring content in 66 countries and 17 languages.

Kecia Bertermann, Senior Manager, Evidence at Girl Effect. Kecia serves as Senior Evidence Manager of the Evidence team at Girl Effect, a London-based NGO that uses media, brands and technology to empower girls. Kecia is a mixed-methods researcher with a focus on adolescent girls and the intersection of digital technologies and behaviour change. She oversees the monitoring, evaluation and learning of a portfolio of mobile innovation projects, including the Girl Effect Mobile platform, which reaches 2.4 million users monthly in 65 countries. She has worked in monitoring and evaluation in Africa and Asia since 2006, with a focus on participatory methodologies, GIS and digital measurement and created innovative tech projects such as the Girl Impact Map. She began her international development career in public health, with a focus on emergency response, community health and post-conflict interventions. More about Kecia here or at Girl Effect.