How does GlobalGiving tell whether it’s having an impact?

What We Tested

Every social organization, GlobalGiving included, needs to know if it’s having an impact on the communities it serves. For us, that means understanding the ways in which we are (or aren’t!) helping our nonprofit partners around the world improve their own effectiveness and capacity to create change, regardless of the type of work they do.

Why It Matters

Without this knowledge, social organizations can’t make informed decisions about the strategies to use to deliver their services. Unfortunately, this kind of rigorous impact evaluation is usually quite expensive and can take years to carry out. As a result, most organizations struggle to evaluate their impact.

We knew the challenges going into our own impact research would be substantial, but it was too important for us not to try.

The Big Question

Do organizations with access to GlobalGiving’s services improve their performance differently than organizations that don’t? Are there particular focus areas where GlobalGiving is having more of an impact than others?

Our Method

Ideally, we’d randomly assign certain organizations to receive the “treatment” of being part of GlobalGiving and then compare their performance with another randomly assigned control group. But, we can’t just tell random organizations that they aren’t allowed to be part of our community. So, instead we compared a treatment group—organizations that have completed the GlobalGiving vetting process and become full partners on the website—with a control group of organizations that have successfully passed the vetting process but haven’t joined the web community. Since we can’t choose these groups randomly, we had to ensure the organizations in each group are as similar as possible so that our results aren’t biased by underlying differences between the control and treatment groups.

To do this, we worked only with organizations based in India. We chose India because we have lots of relationships with organizations there, and we needed as large a sample size as possible to increase confidence that our conclusions are reliable. India is also well-suited for this study because it requires organizations to have special permission to receive funds from overseas under the Foreign Contribution Regulation Act (FCRA). Organizations must have strong operations in place to earn this permission. The fact that all participant organizations are established enough to earn both an FCRA certification and pass GlobalGiving’s own high vetting standards means that any differences in our results are unlikely to be caused by geographic or quality differences.

We also needed a way to measure nonprofit performance in a concrete way. For this, we used the “Organizational Performance Index” (OPI) framework created by Pact. The OPI provides a structured way to understand a nonprofit’s capacity along eight different categories, including its ability to deliver programs, the diversity of its funding sources, and its use of community feedback. The OPI scores organizations on a scale of 1 (lowest) to 4 (highest). With the help of a fantastic team of volunteers in India, we gathered two years of OPI data from both the treatment and control groups, then compared how their scores changed over time to get an initial indicator of GlobalGiving’s impact.

The Results

The most notable result we found was that organizations that were part of GlobalGiving demonstrated significantly more participatory planning and decision-making processes (what we call “community leadership”), and improved their use of stakeholder feedback to inform their work, in comparison to control group organizations. We did not see a similar significant result in the other seven categories that the OPI tracks. The easiest way to see this result is to visualize how organizations’ scores shifted over time. The chart below shows differences in target population scores—Pact’s wording for “community leadership and feedback.”

Differences in Target Population Score Changes

For example, look at the organizations that started out with a score of two in the control group on the left. Roughly one third of those increased their score to three, one third stayed the same, and one third had their scores drop to one. In contrast, in the treatment group on the right, nearly half the organizations increased their scores and about half stayed the same, while only a tiny fraction dropped. You can see a similar pattern across the two groups regardless of their starting score.

In contrast, here’s the same diagram for another OPI category where we didn’t see a statistically significant difference between the two groups. There’s not nearly as clear a pattern—both the treatment and control organizations change their scores about the same amount.

Differences in Delivery Score Changes

For more technical details about our research design process, our statistical methodology, and the conclusions we’ve drawn, please check out the full write-up of this work, which is available on the Social Science Research Network.

The Ultimate Outcome

GlobalGiving spends lots of time focusing on helping organizations use feedback to become more community-led, because we believe that’s what delivers greater impact.

Our initial finding—that our emphasis on feedback is having a measurable impact—is an encouraging sign.

On the other hand, we didn’t see that GlobalGiving was driving significant changes in any of the other seven OPI categories. Some of these categories, like adherence to national or international standards, aren’t areas where GlobalGiving focuses much. Others, like how well an organization learns over time, are closely related to what we do (Listen, Act, Learn. Repeat. is one of our core values). We’ll need to continue to explore why we’re not seeing results in these areas and, if necessary, make adjustments to our programs accordingly.

Make It Yours

Putting together an impact study, even a smaller one like this, is a major undertaking for any organization. Many organizations talk about applying a more scientific approach to their impact, but few nonprofits or funders take on the challenge of carrying out the research needed to do so. This study demonstrates how organizations can make meaningful progress towards rigorously measuring impact, even without a decade of work and an eight-figure budget.

If your organization is considering something similar, here are a few suggestions to keep in mind that we’ve learned as a result of this project:

1. If you can’t randomize, make sure you consider possible biases.

•  Logistics, processes, and ethics are all reasons why an organization might not be able to randomly assign treatment groups. If that’s the case for you, think carefully about the rest of your design and how you’ll reduce the chance that a result you see can be attributed to a different cause.

2. Choose a measurement framework that aligns with your theory of change and is precise as possible.

•  We used the OPI because it was easy to understand, reliable, and well-accepted in the development sector. But, the OPI’s four-level scale made it difficult to make precise distinctions between organizations, and there were some categories that didn’t make sense in the context of how GlobalGiving works. These are areas we’ll look to improve in future versions of this work.

3. Get on the record. 

• Creating a clear record of your study, both inside and outside your organization, is critical for avoiding “scope creep.” We used Git to keep track of all changes in our data, code, and written analysis, and shared our initial study design at the 2017 American Evaluation Association conference.

4. Enlist outside help. 

This study would not have been possible without lots of extra help, from our volunteer team in India, to our friends at Pact, to the economists and data scientists who checked our math, particularly Alex Hughes at UC Berkeley and Ted Dunmire at Booz Allen Hamilton.

We’re pleased about what we’ve learned about GlobalGiving’s impact, where we can improve, and how we might build on this initial work, and we can’t wait to continue to build on this progress moving forward in service of improved outcomes for our nonprofit partners worldwide.

Find the full study here.